The customer service experience – and the technology required to facilitate it – has radically evolved over the last decade

Advancements in cloud-based customer relationship management (CRM) solutions have enabled membership-led organisations to develop, manage, and maintain key stakeholder relationships in a much more efficient, strategic, and meaningful way. 

This paper explores the CDS in the context of membership organisations, compares it against traditional methods of database mananagement, and highlights some of the imaginative, creative and innovative solutions now open to the sector. 

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