Finding the best membership CRM software shouldn’t feel like climbing a mountain. After all, you’ve got members to manage and an organisation to grow. So, whether you’re new to the world of member CRM, currently weighing up the best CRM membership management system for your organisation, or have decided on a Microsoft Dynamics 365 membership management system, here is what you need to know before you sign on the dotted line.
When it comes to CRM for membership organisations, many claim to offer the latest, the greatest and the best membership management software. But if you’re a membership organisation, how, exactly, do you know what’s best for you?
Amidst the noise of a plethora of membership software companies vying for your business, how can you quickly and effectively establish the difference between an online membership system, a membership CRM platform and a membership management system? In fact, is there even a difference?
If you’ve suddenly found yourself saying ‘I need a new membership CRM system’, or have been asking yourself ‘what membership management software should I use?’, then the following information may be useful.
Membership database management in 2021
This year’s Digital Excellence Report by Memberwise, an independent professional network that provides practical help and support to over 6,500 membership and association professionals based in the UK and overseas, revealed that the top six priorities for the membership sector in 2021/22 are:
- Member engagement
- New member acquisition
- Member retention
- Member value
- Member satisfaction
- Member participation
Given that effective member relationship management can address all six priorities, it’s important that we clearly define exactly what constitutes CRM for membership organisations – or, at least, explain why a membership CRM system, as opposed to a generic CRM system, is what membership organisations need.